Wednesday, March 15, 2006
business in the 21st century
This is how it's done now. Attention to detail, win/win arrangements, specialization, and fanatical quality control:
Cho, 32, is one of the Washington area's new young food entrepreneurs. A tireless promoter, he hosts a popular coffee podcast and is known as a champion of "specialty roast coffee" -- the industry term for high-quality beans grown on small estates, roasted in small lots and brewed with care. Cho will help anyone -- including potential competitors -- interested in roasting, brewing or selling, in his words, coffee "that's better than customers ever imagined it could be."The role of the businessman is to excede the customers wildest imagination. Can we ask this of a cup of coffee?
