Monday, March 13, 2006
more websites as tv stations
Another story on the trend that is redefining television, broadcasting and the inernet:
n the last six months, major media companies have received much attention for starting to move their own programming online, whether downloads for video iPods or streaming programs that can be watched over high-speed Internet connections.The article points out the niche-ing that is becoming increasingly the norm, with smaller and smaller audiences which can be identified and marketed to.
Perhaps more interesting — and, arguably, more important — are the thousands of producers whose programming would never make it into prime time but who have very dedicated small audiences. It's a phenomenon that could be called slivercasting.
