the zeitgeist report

Brandchannel provides it's list of best product placements in a film. This is the sort of meta-reference that I enjoy so much:

Already the winner of one 2005 award, “The Island” picks up a second for a stunning display of mind-bendingly complex product placement involving Calvin Klein.

Midway through the film, an escaped clone (played by Scarlett Johansson) makes her way through a futuristic Los Angeles. On the street she comes across a Calvin Klein (CK) storefront display with a television showing a CK commercial. The commercial stars Scarlett Johansson’s clone character. The gist of this whole scene is that the Scarlett Johansson clone character sees herself in the CK display commercial and learns she is a clone of a famous actress.

Fairly banal so far, but this is the part that blows minds: The CK commercial (for Eternity Moment perfume) in which the Scarlett clone sees her non-clone actress self is actually a real CK commercial starring real-life actress Scarlett Johansson.

“The Island” took a real Calvin Klein commercial starring Scarlett Johansson and made the commercial a major part of a fictional film in which Scarlett Johansson plays an actress who isn’t Scarlett Johansson but stars in the same CK commercial.

Let the reality loops wash over you as you think of the two Scarletts in the futuristic dystopia and wonder if the CK Eternity Moment perfumes are real and if so, where can you get some and for how much?